Monday, August 19, 2013
In a few weeks Apple will be launching iOS 7. We will be releasing a brand new version of Timeline 3D, redesigned specifically for iOS 7. I wanted to share some thoughts on what the new design direction from Apple means to me.
There has been a lot of talk about new icons, thin fonts, and inspiration from other platforms. To me, these discussions are interesting in the way that Beyonce’s new haircut is interesting, but they are not the main point.
Do you remember the web in the early 90’s? Text content was king, hyperlinks were blue with underlines, and images were reserved only to those that were important to the content.
To me, Apple is encouraging us to look back to those design values. Going back even further, think of books that only use one well-chosen font, in black, on one well-chosen paper, in white, laid out with well-chosen spacing. The goal is that you will get lost in the story and forget that everything you see was carefully designed.
iOS 7 feels retro to me, and I like it. It has been fun to reexamine Timeline 3D over the past few months with this throw-back lens.
In iOS 7, I am less likely to be inspired by the dashboard of a Volkswagen, or the EQ sliders on my boombox.
I am more likely to be inspired by the layout of a Vanity Fair magazine or a small-press edition of a classic novel.
iOS 7 emphasizes:
- Font choices
- Positional Layout
- Color-coded meaning
- App Functionality
- Just-in-time adaptable layouts
- Coherence across the system
iOS 7 deemphasis:
- Real-world metaphors
- Material simulation
- Color for decoration
- Designing for screenshots
- Fixed layouts
- Individualistic Style
That isn’t to say that all these things were not important before, and that all these things won’t have a roll to play going forward. But, iOS 7 makes a clear call for a change in emphasis.
Here are some iPhone examples of how I have redesigned Timeline 3D using these concepts as a guide. My opinion is that the new design is more useful, more efficient, and more beautiful. I hope that you will love it too!