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  • Adam Behringer

    Seattle, Washington USA

    Adam is the founder of BEEDOCS, an artisan software company that makes great timeline software for Mac OS X.

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Logo #2 - Feedback Request

Thursday, June 05, 2008

Bee Docs Logo

Here is another logo from Design Hovie Studios for which I would appreciate your feedback. Just to reiterate, the kind of feedback that is most useful is not what you would change about the logo or even whether or not you would personally choose it, but rather the feelings, connotations, and impressions that the logo gives you. Thanks!

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Blogger UnknownJune 05, 2008 4:58 PM

This one is nice! Elegant. (Don't know if that's what you're going for, but I do like it.)

Blogger Ralph LoganJune 05, 2008 5:03 PM


This one stays consistent with your brand. The previous one moves in a new direction; which could be what you are trying to accomplish? I prefer this one as it ties the logo back to your original brand.

Blogger UnknownJune 05, 2008 8:09 PM

more like a bee, still looks kinda like a flower, where is the honeycomb?

Anonymous AnonymousJune 06, 2008 1:01 AM

It looks likes a contrived way to make a letter B and d appear like a bee.
Use of single colour is unappealing.

Blogger OrdhaJune 06, 2008 2:24 AM

I find it a little childish. And if single color is the option, I wouldn't choose this one. On the other hand, the font is elegant.

Blogger UnknownJune 06, 2008 3:18 AM

I like it! Original, and aptly supports your company name. Perhaps some black stripes on the Bee's body would round out everything?
I get a nice, warm feeling when looking at it.

Anonymous AnonymousJune 06, 2008 3:42 AM

Flower, flowing, not much else going on when I look at it. Had to study it to see what looks like a musical note. Not nearly as original as your software.

Blogger UnknownJune 06, 2008 6:54 AM

The bee is the prominent part of the log and the eye is drawn there first. The bee is a bit hard to recognize until you read the wording or otherwise know the company name in advance. As another post suggests you could combine with some black to make bee clearer. Two color logo is a little harder to deal with in print and in some background colors on websites so this might not be the way you want to go.

The bee stroke is a bit fat/thick. Like the color.

clean, fluid, regal

Blogger UnknownJune 06, 2008 6:58 AM

flowery. bleh.

Blogger UnknownJune 06, 2008 7:20 AM


It took me 30 seconds to find the likeness of a bee - my eyes were focusing on the heavy wings, which didn't look like wings.

Stylistically, I like the flow and lightness of the first logo, but there's no graphic tie-in with your firm's name.

Blogger Ashley MJune 06, 2008 8:00 AM

warm, classy, honey, etched, one dimensional, a little boring

Anonymous AnonymousJune 06, 2008 9:24 AM

Some resources to help evaluate your design...

Here is a nice strategic/visual identity website: IdentityWorks by Tony Spaeth.

Interbrand also has a good set of free white papers on naming, branding, identity.

Anonymous AnonymousJune 06, 2008 9:28 AM

Oops, that previous link didn't work for some reason, here is another to IdentityWorks.

Anonymous AnonymousJune 06, 2008 9:34 AM

Nice, flowing, creative. I wouldn't add black to the bee stripes, I like that this has the essence of a bee, flight, motion, etc. without saying, "look at me, I'm an actual bee".

Blogger KarenJune 06, 2008 11:10 AM

Hi Adam,

I'd say bright and colourful are the first two adjectives that come to mind. It ties in nicely to the company name without being too obvious - I really like it.


Blogger UnknownJune 07, 2008 6:02 AM

nice, warm, coherent but... a little static?
Time is dynamic and we represent it with a line oriented to the right. I would perhaps rather loose the "B" effect and turn the bee rightwards.

Anonymous AnonymousJune 08, 2008 12:09 PM

Fun. Makes sense with Bee Docs. Makes name memorable because of image link. The wings create the letter B. The wings could tie-in with the 3D look of the 3D Timelines.

Anonymous AnonymousJune 12, 2008 2:29 PM

classic, old-fashioned, a little child-like. I think I would make the lines thinner.

Anonymous AnonymousJune 14, 2008 10:30 AM

I like the logo very much because you can close your eyes and are able to draw it...

And: it's realy consitent with your brand...

Anonymous AnonymousJune 16, 2008 10:22 AM

thick, one-dimensional (or is that two words?). It looks like a platter - perhaps making more of that quality. Make it a little 3D thickness?

Anonymous AnonymousJune 28, 2008 7:02 AM

Hallo Adam,
I´m from argentina, I´m studying History of Art and I´ve been searching for a very good program to make timelines for Mac. Your Program ist very good and with the pics you can do very practical timelines for arts historician. The problem for me ist that normaly we need timelines with a lot of dates, more then 500.. and a program like timelinemaker pro ist better for that because you can have a database and then create the timelines automatically (but I think that the visual possibilities of the Timelinemaker pro are very limited and with the classical graphic-problem of WIN)..That´s only a suggestion. Thanks!

Anonymous AnonymousJune 28, 2008 7:27 AM

sorry, I confused the place of my post

Anonymous AnonymousJuly 05, 2008 9:42 AM

Interesting. The design feels almost rustic, rather like a medieval wood carving. To me it implies cottage industry, bespoke high-quality work.

So if you want to be seen as a flash, high-tech big business this is probably not the right logo. But I like it.

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