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  • Adam Behringer

    Seattle, Washington USA

    Adam is the founder of BEEDOCS, an artisan software company that makes great timeline software for Mac OS X.

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Steve Jobs Announcements

Monday, June 06, 2005

If any of you are Apple watchers like myself, I'm sure you are eagerly awaiting the Steve Jobs Keynote at the 2005 Worldwide Developers Conference that will begin in about an hour. The big rumor this time around is that Apple will switch to Intel processors.

I have had fun for about the past five years watching or following along with every Steve Jobs Keynote speech. However, now the stakes are a bit higher for me. I am no longer just a fan and a shareholder. I also generate a large portion of my income by creating technologies that run on the Mac platform. I have a large personal stake in Apple's future. If they double their market share or lose half their market share, it affects my bank account in a major way.

I believe in Apple though. They have really built an amazing operating system over the past few years and have shown they can leverage their creativity in new areas with the success of the iPod and iTunes music store.

What I want out of this year's WWDC is a strong commitment by Apple to increase their computer market share. If they talk about lowering CPU prices, increasing hardware performance, and marketing the platform, I'll be happy. If they spend all their time talking about iPod and cool developer technologies like Quartz Extreme, I'll be less excited. Don't get me wrong, I love all the cool stuff in Tiger, but what I really want for Christmas is a larger pool of potential customers for my mac products.


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